Hi guys, hope your week is going great? I have been putting in so much effort to be as positive and optimistic as possible about my life, my plans and goals and so far it is working. I’m content, happy and ready to take it one step at a time. After all, the joy is in the process not the destination.
I’m moved to write this blog post not because I have it all figured out but because I want to encourage someone out there who might be going through these struggles as a content creator. While I don’t like to put myself into a box because there is so much more to me than being a content creator I sometimes refer to myself as that.
What is content creation? It is the contribution of information to any media, mostly digital media for an end-user/audience in specific contexts. (Wikipedia)
What you need to ask yourself is as a content creator what do I want to contribute to the online world?
For me, going into bogging was less about the money and more about connecting with people and making impact. Helping people become a better version of themselves by sharing my experiences and what I have learnt over the years.
When I got into blogging, entertainment and gossip blogs were all the rage because they had more traffic and made more money. That’s not me!
I started my blog in 2017, for self-expression and because of this my life has taken a whole new turn. I have been exposed to an online community full of brilliant minds most of which I follow to gain from their wealth of experiences or pick up a thing or two that would be beneficial to me and my blog. Somewhere along the line, this move started to backfire. I was struggling to put out content because I kept comparing myself to these other bloggers. I took a long break from blogging because according to me I wasn’t getting things right, my pictures were not good enough and my content needed to be tweaked a little you know to look more like theirs. I was down and even considered shutting down my blog. I had been so exposed to these people and their lives and what their own idea of blogging was that I was losing myself into the crowd.
I use mostly instagram to connect people with my blog and recently a lot of trends were popping up. New ways of editing pictures, organising your feed, updating your insta stories and so on, it was becoming so overwhelming and distracting me from my own ideas. I am unique and yes I want to create content for people to read and enjoy but if I have to do it like everyone else what’s the point. And while I am very open to learning in my field, I discovered that I was uninterested in learning some of those things and trying to keep up did me more harm than good.
Before these people and their techniques of doing things, I wanted to create content, I had my own ideas, but suddenly they were no good because it didn’t look like what these other bloggers were doing. I felt like I wasn’t creative at all. I was following them for inspiration but sometimes it can backfire, leading you to comparing and ultimately loosing yourself.
So I decided to go back to my drawing board, notes I had made a long time ago before I started blogging. I laughed and it made me realise how far I had deviated from the plan. People! I cannot overemphasize the importance of writing your ideas and visions down. If you aren’t used to writing please start, if you can’t keep a notebook and pen download a note app on your mobile device. I use Colour note, it is very easy to use and helps me organise my thoughts.
Later that week, I went to my instagram page and unfollowed a bunch of these bloggers and influencers. Not because I had any beef with them but for my own peace of mind. So that I could get back to doing my thing my way. Would I follow them back again? Probably, but not anytime soon.
I’m just going to be me! Whether anybody likes it or not. What’s the essence of being a creative if you can’t be unique and bring something different to the table? Even if nobody will pay me for it, I find joy in expressing myself, not channelling someone else all in the name of inspiration or trying to monetize content.
While I currently blog and run a printing and fashion business. I know that I have a whole lot more to put out there in terms of content. Looking into video content as well, your girl ain’t going no where! Hehehe
I hope you enjoyed reading? Let me know what you think in the comment section.
Till next time.
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